CMAT Exam 2023 Shift 1 Solved Paper

Assertion A

Celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image.
Thus this is an correct Assertion.
Reason R
Most celebrities are highly famous and rich people. This fame and money enables them to enjoy various luxuries of life. Thus, this is a correct statement.
Although R is a correct statement, it cannot be the correct reason for the given assertion as brands ask celebrities to endorse their products because of the influence that celebrities have over the people and not because of their lifestyle