Xavier Aptitude Test 2021 Paper
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Instructions [98 - 100 ]
Read the following scenario and answer the three questions that follow.
Amish is the marketing head of an e-commerce firm named Fill In-Cart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally suppressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICT start trending on social media.
Read the following scenario and answer the three questions that follow.
Amish is the marketing head of an e-commerce firm named Fill In-Cart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally suppressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICT start trending on social media.
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Question : 99 of 100
Marks:
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FICT’s closest competitor, Shop At Us (SAU), wants to grab this opportunity. They have come up with a slogan, “Never at the cost of human rights!” which has started trending in the social media. Amish is unsure if he should respond to the social media campaign of the competitor.
Which of the following options, if true, will BEST assure Amish that SAU’s slogan is not affecting FICT’s business negatively?
Which of the following options, if true, will BEST assure Amish that SAU’s slogan is not affecting FICT’s business negatively?
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