UPPSC 2016 General Studies I Solved Paper

(b) Vidya Balan is the brand ambassador of ‘Nirmal Bharat Abhiyan’. It is the Total Sanitation Campaign (TSC), introduced by the Government of India in 1999. It was renamed in 2012 as ‘Nirmal Bharat Abhiyan’. This motivates the rural households to build toilet facilities and encouraging their use.