SSC CGL 1 Sep 2016 Paper

Selling costs are the expenseson advertisement,salesmanship, free sampling,free service, door-to-door canvassing, and so on. There is no selling problem under perfect competition where the product is homogeneous. Under monopolistic competition where the product is differentiated, selling costs are essential to push up the sales. They are incurred to persuade a buyer to purchase one product in preference to another.