SBI Junior Associates Model Paper 2

Question : 170 of 199

Marks: +1, -0

What is meant by the term psychological pricing?

The process of raising the customer awareness of the supposed values/qualities of your product, so building its brand image.
The cutting out of wholesalers from the distribution chain.
Setting prices that reinforce the concept of value, e.g. £99 and not £100.
The forces of supply anc demand and how they determine price.
None

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