(1) Abof.com was, on 17 October2015, launched by KumarMangalam Birla-ledAditya Birla Group as an onlineone-stop fashion portalfor apparel, footwear and accessoriesfor men and women.Abof stands for all about fashion.It will now compete withthe likes of Myntra, a Flipkartunit, and Rocket InternetbackedJabong.