MH SET Exam 28 Jan 2018 Paper

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Question : 22 of 60

Marks: +1, -0

From the perspective of the advertiser, what is the ultimate criteria of success of advertisement as communication ?

The ad is remembered by a large general public
The ad is accepted and internalized by the target group
The ad is aesthetically liked by a large general public
The ad is discussed by the target group

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