Madhya Pradesh Police Exam Model Paper 1

The correct answer is Incredible India.

• Incredible India is the name of an international tourism campaign by the Government of India since 2002, to promote tourism in India
  • "Incredible India" title was officially branded and promoted since 2002 to an audience of global appeal.
  • The first marketing initiative of its kind, Incredible India was conceptualized in 2002 by V Sunil (while he was Creative Director, O&M Delhi), and Amitabh Kant, Joint Secretary, Ministry of Tourism
• In 2017, Actor Amitabh Bachchan and Priyanka Chopra are the brand ambassador of the Incredible India campaign.