Indian Institute of Foreign Trade 2010 Solved Paper
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Question : 68 of 135
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Kodak lost a big piece of its market share to its competitors because of the following best explained reason.
I. When Carp became the CEO the digital Technology eclipsed film technology business and further Carp had been with the company for twenty nine years and had no background in technology.
II. Carp in 2004 introduced a film camera that won camera of the year award, yet it was discontinued by the time Kodak collected the award.
III. Kodak moved from traditional retail photo processing systems into digital world installing several thousands of image magic kiosks
that failed to deliver real benefits to the customers.
IV. Phillipe Kahn led the advent of cell phone camera and Kodak lost out on the print business and ability to share images became a free feature with no additional charge.
I. When Carp became the CEO the digital Technology eclipsed film technology business and further Carp had been with the company for twenty nine years and had no background in technology.
II. Carp in 2004 introduced a film camera that won camera of the year award, yet it was discontinued by the time Kodak collected the award.
III. Kodak moved from traditional retail photo processing systems into digital world installing several thousands of image magic kiosks
that failed to deliver real benefits to the customers.
IV. Phillipe Kahn led the advent of cell phone camera and Kodak lost out on the print business and ability to share images became a free feature with no additional charge.
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