IBPS RRB Office Assistant 20 Sep 2015 Paper

(3) LIC’s tagline “Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi” (In Life and After Life) was conceived by Mudra Group in 1999. Mudra did a commercial which shows a woman called Mrs Sharma, a widow with the responsibility of bringing up her children on her own. She explains through the commercial how her late husband secured the future of his family by investing in LIC.