IBPS Clerk Mains 2016 Paper

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Question : 188 of 200

Marks: +1, -0

While the B2C and B2B buying processes mirror each other, a significant difference between B2B and B2C marketing is:

the importance of the buying center
the importance of the culture of the purchasing firm
the formal structure of the buying process.
the context of the buying situation.
All of the above.

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