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Question : 15 of 100
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Solution:
The correct answer is The popularity of the channel.
- The cost to advertise on a news channel mainly depends on the popularity of the channel
- The rate for television advertising is always quoted as the amount that an advertiser needs to pay for playing a 10-sec ad once.
- The cost of TV advertising also varies with the time of day.
- Time bands when more viewers are present cost more to advertise.
- Time band with the highest viewership is termed as Primetime bands for TV advertising.
- Another popular term used in TV advertising is 'Run of the Day part ', also known as RODP.
- In RODP , the ads get equally distributed throughout the day.
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