AILET 2016 BA LLB Question Paper with answer key for online practice

Question : 111 of 150

Marks: +1, -0

Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are veryhard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices. Paradoxically, brand names are a bigger marketing advantage than ever.
Which of the following,if true, most helps to resolve the paradox outlined above?

Brand names are taken by consumers as a guarantee of getting a product as good as the best rival product.
Consumers recognised that the quality of products sold under invariant brand names can drift over time.
In the acquisition of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.
In the earlier days when special quality advantages were easier to obtain than are now, it was also easier to get new brand names established

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