ICSE Class X Commercial Applications 2019 Solved Papers

SECTION - I

State one difference between each of the following :

Question : 5 of 35

Marks: +1, -0

Advertising and Publicity.

Solution:

Advertising	Publicity
In Advertising, the sponser's identity is clearly known, as the message originates from the advertiser. Advertising is always positive.	In publicity, the sponser's identity is not clear as the message originates from the media. Publicity can be both positive and negative.

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