ICSE Class X Commercial Applications 2018 Solved Papers

SECTION - I

State one difference between each of the following :

Question : 2 of 33

Marks: +1, -0

Institutional Advertising and Product Advertising

Solution:

Institutional Advertising	Product Advertising
Institutional advertising refers to the promotion of the company as a whole, rather than of one particular good or service. It is an art of creating and maintaining favourable image of a particular company.	Product advertising refers to the advertising and promotion of a product in order to entice customers and boost sales. It is an art of creating and maintaining favourable image of a product, brand or service.

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