CBSE Class 12 Business Studies 2023 Delhi set 1

Question : 19 of 39

Marks: +1, -0

Which of the following statements is incorrect about Personal Selling?

It is a direct face to face dialogue that involves an interactive relationship between the seller and buyer.
It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a product or service.
It allows a sales-person to develop personal relationship with the prospective customers.
In this it is possible to take a direct feedback from the customer and to adopt the presentation according to the needs of the prospects.

Solution:

(b) It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a product or service.
The other three are correct features of personal selling.

Go to Question:

Prev Question

Next Question