Personal barriers to effective communication: Three barriers are related to the personal factors of both the sender and receiver of communication:
(i) Fear of challenge of authority: If a superior perceives that a particular communication may adversely affect his/her authority, he/ she may withhold such communication.
(ii) Lack of confidence of superior on his subordinate: If a superior does not have confidence on the competency of his/her subordinate, he/she may not seek his advice or opinion.
(iii) Lack of proper incentive: If there is no motivation or incentive for communication, subordinates may not take initiative to communicate with their superiors.